New line for kids

It's a customizable and foldable bag for kids. It has been designed to complement creativity, play and use in a way that boys and girls get more out of it than just having fun: It encourages imagination and creativity, concentration, fine motor skills, symbolic play. Kids learn how they can make things for themselves that are useful.

Put You Name It #1 in the hands of a child and let him or her decide what it is and what to call it. A doctor’s bag, a toolbox, a suitcase, a pirate’s treasure chest, just a pretty bag… let their creativity decide.

Imagine - customize - shape & play, are the steps to follow to build your YOU NAME IT #1. kids choose how to customize it and they have the possibility to do it infinite times using materials that allow been removed without damaging the surface, like stickers or tapes, reusing it and renaming it every time. Or permanently with all kind of suitable paintings.

The shaping part may need the help from an adult or a big sibling, and that may be a nice chance to enjoy working together too.

How to fold YOU NAME IT #1?

I know how kids love to try different options and change idea every ten minutes and I just thought that would be nice to design something that follows their energy.

YOU NAME IT #1 is made of the same sustainable material we use in our collections. It is vegan, composed of a very strong mixture of cellulose and látex, and also washable, what makes it very durable and very suitable for kids as well.

My four year old kid has used this bag for a lot of activities: One moment is a doctor suitcase, the next a picnic basket, a suitcase for adventures,... And to be honest I have a lot of fun when we just make different decorations together.

If you and your kids enjoy Crafts, it is a pretty nice activity to do together.

Do you want to see some of examples of kids with their YOU NAME IT #1?

The story behind...

Is the first time that I design a product for kids. I've done little versions of my designs for kids before, but this one is something else.

The story of YOU NAME IT #1 is very special to me, because the idea came out during the first lockdown because of the COVID pandemic, that starts in March 2020. It's been and still is a very challenging time for us all, and somehow this project kept me active and positive.

I played a lot with my daughter during those months when we had to stay mostly at home. We made everything out of cardboard: a car, a rocket, a house, ... and tiny things too: glasses, binoculars, boxes, ... we save all the boxes from parcels and recycled them into all of our new ideas.

Then I thought what a lovely idea for a kid's bag, something they can customize and build and even change as many times as they want. They can develop their creativity, their abilities to build and finally use something that they have made with their own personal style.

And that was the begining.

Once I started to create this piece it was obvious to me that it should follow the sustainable values that I try to achieve in my work. So from the idea itself to the materials and packaging all is thoughtful selected to be as sustainable as possible.

You can see all the details in the description of the product in our store.


Beautiful stop motion film, gifs and photography by Las Coleccionistas, creative direction and production.

Packaging art direction and concept by Trini Rodríguez and Maria Herrera Vicálvaro.

Thank you for an awesome work! ^_^